Californian rapper Kendrick Lamar Duckworth turned 30 this summer. And a few weeks before his birthday he released DAMN, his fourth studio album, his third in succession that went straight to #1 in the American Billboard Charts, he has won seven Grammys, president Barack Obama named Lamar’s How Much A Dollar Cost his favorite song of 2015.

According to Lamar, the album is meant to be played in reverse and fans found that out by themselves: “I think like a week after the album came out, [fans] realized you can play the album backwards. It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album.”

Kendrick Lamar has the reputation of being a gifted story teller. In Duckworth, he tells as he has confirmed, a true story:

There was a light-skinned nigga that talked a lot
With a curly top and a gap in his teeth
He worked the window, his name was Ducky
He came from the streets the Robert Taylor Homes
Southside Projects, Chiraq, the Terror Dome
Drove to California with a woman on him and 500 dollars
They had a son hoping that he’d see college
Hustlin’ on the side with a nine to five to freak it
Cadillac Seville, he’d ride his son around on weekends
Three-piece special with his name on the shirt pocket
‘Cross the street from the projects
Anthony planned to rob it
Stuck up the place before back in ’84
That’s when affiliation was really eight gears of war
So many relatives telling us, selling us devilish works
Killing us crime, intelligent, felonious
Prevalent proposition with nines
Ducky was well aware, they robbed the manager
And shot a customer last year
He figured he’d get on these niggas good sides
Free chicken every time Anthony posted in line
Two extra biscuits, Anthony liked him and then let him slide
They didn’t kill him, in fact it look like
They’re the last to survive

The Rolling Stone summarizes: “Damn. is a brilliant combination of the timeless and the modern, the old school and the next-level. The most gifted rapper of a generation stomps into the Nineties and continues to blaze a trail forward. Don’t be confused if he can’t stay humble.”

My favorite songs:

LOYALTY. (feat. Rihanna)